Thank you to all our donors, we have met our crowdfunding goal!

 

Our Vegan TV Ad on Channel 4 Now!

 

You’ve done it! With your help, we reached our target of £40,000.

Thank you so much for following and supporting our Takeaway the Meat crowdfunder.

This means our vegan message will be broadcast to 18 million people on Channel 4 and its associated networks!

This will have a huge impact, helping to show meat eaters the correlation between animal cruelty and what is on their plate.

Thank you to everyone who donated, shared, or spread the word about our crowdfunding campaign. This is one of the biggest opportunities that Viva! has ever had to reach the UK public on such a huge scale. It could not have happened without you. If you haven’t donated yet, don’t worry, there’s still time! The more funds we raise, the more people we will reach on national TV.

Look out for our ad across the Channel 4 network on channels including Channel 4, E4, Dave, Film4, and more.

Below are the confirmed spots for the rest of August. The ad will be on TV until September, 17th and we will be updating the below list regularly.

Some of the top TV spots include:

  • Countdown – August 30, 14:20 (Channel 4)
  • Secret Headquarters – August 30, 20:30 (FilmFour)
  • George Clarke’s Old House New Home – August 30, 20:45 (Channel 4)
  • 8 Out of 10 Cats Does Countdown – August 31, 21:26 (E4 Extra)

Please be aware that, due to the dynamic nature of TV scheduling, these spots and times are subject to change at short notice. We’ll do our best to keep the below schedule up-to-date.

 

Channel Date Time Program
Drama 01/09/2023 08:15:36 Classic Doctors (30) Damage Limitation
E4 Extra 01/09/2023 08:45:00 WIPEOUT USA (2021)- You Can’t Small-See
Alibi 01/09/2023 11:41:46 Without A Trace (7) A Tree Falls
FilmFour 01/09/2023 13:55:00 RED TURTLE  THE (2016)
Drama 01/09/2023 14:46:35 Pie in the Sky (4) Once a Copper
C4 Network 01/09/2023 15:25:00 A PLACE IN THE SUN 2021 – Corfu
E4 Extra 01/09/2023 15:30:00 UNDERCOVER BOSS AUSTRALIA II –  Hutchins
E4 Extra 01/09/2023 16:15:00 RAMSAY’S KITCHEN NIGHTMARES USA IV
E4 Extra 01/09/2023 23:15:00 TASKMASTER: CHAMPION OF CHAMPIONS (2017
Alibi 01/09/2023 00:03:36 Person of Interest (22) A House Divided
Drama 01/09/2023 00:12:41 Silent Witness (5) River’s Edge
Eden 01/09/2023 01:29:00 Abandoned Engineering (8) England’s Aban
W 02/09/2023 07:11:02 The Bill (46) The Bill
GOLD 02/09/2023 08:15:31 Still Open All Hours (1) Still Open All
E4 Extra 02/09/2023 08:41:01 SABRINA THE TEENAGE WITCH YR 7- Sabrina
Alibi 02/09/2023 08:44:02 Murdoch Mysteries (12) The Kissing Bandi
E4 Extra 02/09/2023 09:26:02 SABRINA THE TEENAGE WITCH YR 7- Present
More 4 02/09/2023 10:10:00 A PLACE IN THE SUN 2019
GOLD 02/09/2023 10:26:49 Modern Men
Eden 02/09/2023 10:44:07 Abandoned Engineering (1) The World’s St
E4 Extra 02/09/2023 11:15:00 WIPEOUT USA YR 9 – Battle of the Biggest
Eden 02/09/2023 11:41:10 Great British Landmark Fixers (1) Canter
More 4 02/09/2023 11:45:00 FOUR IN A BED SERIES 7
FilmFour 02/09/2023 16:20:30 SECRET HEADQUARTERS (2022)
Drama 02/09/2023 16:54:13 Sherlock (1) The Six Thatchers
FilmFour 02/09/2023 17:10:00 DADDY DAY CARE (2003)
C4 Network 02/09/2023 17:25:00 FOUR IN A BED SERIES 14
Eden 02/09/2023 17:40:46 Great British Landmark Fixers (1) Canter
4seven 02/09/2023 21:15:00 GRAND DESIGNS XI
Eden 02/09/2023 21:41:17 Anthony Bourdain: Parts Unknown (2) Tanz
Alibi 03/09/2023 08:13:07 Murdoch Mysteries (2) Back and to the Le
E4 Extra 03/09/2023 08:26:00 SABRINA THE TEENAGE WITCH YR 7- Spellman
4seven 03/09/2023 09:15:00 FOUR IN A BED SERIES 14 – DOGHOUSE MARGA
Drama 03/09/2023 10:07:16 The Bill (101) Tender Age
4seven 03/09/2023 10:15:00 FOUR IN A BED SERIES 14
W 03/09/2023 10:27:41 Tipping Point (137) Tipping Point
4seven 03/09/2023 11:27:00 FOUR IN A BED SERIES 14
Alibi 03/09/2023 11:44:37 Death in Paradise (2) Murder Most Animal
E4 Extra 03/09/2023 12:30:00 UNDERCOVER BOSS CANADA SERIES III & IV
Eden 03/09/2023 12:30:10 999 Rescue Squad (4) 999 Rescue Squad
4seven 03/09/2023 13:45:00 FOUR IN A BED SERIES 14
GOLD 03/09/2023 14:37:58 Strangers on the Shore
4seven 03/09/2023 14:45:00 A PLACE IN THE SUN 2017 – Summer Sun – N
FilmFour 03/09/2023 15:15:00 TIME BANDITS
E4 Extra 03/09/2023 15:15:00 UNDERCOVER BOSS CANADA SERIES III Beck T
More 4 03/09/2023 15:20:00 FOUR IN A BED SERIES 7
C4 Network 03/09/2023 16:55:00 TRANSFORMERS: THE LAST KNIGHT
More 4 03/09/2023 17:05:00 FOUR IN A BED SERIES 7
4seven 03/09/2023 18:45:00 A PLACE IN THE SUN 2021 – Silver Coast
C4 Network 03/09/2023 23:10:00 GOGGLEBOX SERIES 20
Eden 03/09/2023 23:47:52 999 Rescue Squad (3) 999 Rescue Squad
Eden 03/09/2023 00:46:30 999 Rescue Squad (4) 999 Rescue Squad
E4 03/09/2023 00:55:00 GOGGLEBOX SERIES 15
Drama 04/09/2023 08:06:52 Classic Doctors (32) Twist of Fate
E4 Extra 04/09/2023 08:30:00 WIPEOUT USA (2021)- Swole Daddy Issues
Drama 04/09/2023 10:42:42 Classic Casualty (12) Pressure! What Pre
W 04/09/2023 11:24:13 DIY SOS (3) Cheltenham
FilmFour 04/09/2023 11:50:00 WACKIEST SHIP IN THE ARMY  THE
Dave 04/09/2023 15:10:59 Top Gear (2) Danny Boyle  Himesh Patel
C4 Network 04/09/2023 15:45:00 A PLACE IN THE SUN 2022 – Palma  Mallorc
More 4 04/09/2023 15:46:00 FOUR IN A BED SERIES 7
E4 Extra 04/09/2023 16:30:00 RAMSAY’S KITCHEN NIGHTMARES USA V – Burg
FilmFour 04/09/2023 17:20:00 VON RYAN’S EXPRESS
GOLD 04/09/2023 18:30:57 The Thin Blue Line (1) The Queen’s Birth
Eden 04/09/2023 01:46:06 999 Rescue Squad (1) 999 Rescue Squad
Dave 05/09/2023 08:11:39 Top Gear (3) Zara and Mike Tindall
E4 05/09/2023 08:30:00 RAMSAY’S KITCHEN NIGHTMARES USA – Lela’s
E4 05/09/2023 08:45:00 RAMSAY’S KITCHEN NIGHTMARES USA – Lela’s
Drama 05/09/2023 09:15:50 Classic Holby City (50) Hold on Me
Drama 05/09/2023 10:10:31 Classic Holby City (50) Hold on Me
Drama 05/09/2023 10:42:04 Classic Casualty (13) Facing Up
More 4 05/09/2023 12:35:00 FIND IT  FIX IT  FLOG IT
Dave 05/09/2023 12:40:50 Storage Hunters UK (8) Buckinghamshire
FilmFour 05/09/2023 13:10:30 PICNIC
4seven 05/09/2023 13:15:00 A PLACE IN THE SUN 2017 – Summer Sun – M
E4 Extra 05/09/2023 14:10:29 UNDERCOVER BOSS CANADA SERIES III Bellst
C4 Network 05/09/2023 15:58:00 A PLACE IN THE SUN 2022 – Inland Malaga
FilmFour 05/09/2023 18:05:00 THE LAST HURRAH
Drama 05/09/2023 21:22:30 Dalziel and Pascoe (1) The Cave Woman
Eden 05/09/2023 21:43:22 999 Rescue Squad (3) 999 Rescue Squad
Drama 05/09/2023 00:05:26 Silent Witness (2) Discovery
GOLD 05/09/2023 01:14:35 Not Going Out (1) Drugs
C4 Network 06/09/2023 09:22:45 FRASIER YR 9 US 01/02 – The Return of Ma
Dave 06/09/2023 09:29:39 DIY SOS (3) Cumbria
W 06/09/2023 10:41:40 Tipping Point (8) Tipping Point
W 06/09/2023 11:45:37 DIY SOS (3) Monmouth
Dave 06/09/2023 12:45:47 Storage Hunters UK (10) Birmingham
4seven 06/09/2023 12:55:00 A PLACE IN THE SUN 2017 – Winter Suns –
FilmFour 06/09/2023 13:20:00 THE FAR COUNTRY
FilmFour 06/09/2023 14:10:00 THE FAR COUNTRY
E4 Extra 06/09/2023 15:10:25 UNDERCOVER BOSS CANADA SERIES III Mr Lub
Alibi 06/09/2023 18:40:41 Without A Trace (10) Coming Home
More 4 06/09/2023 22:10:00 THE ROYALS: A HISTORY OF SCANDALS – TX3
Eden 06/09/2023 02:27:20 The Architecture the Railways Built (8)
4seven 07/09/2023 13:01:00 A PLACE IN THE SUN 2017 – Summer Sun – C
E4 Extra 07/09/2023 14:40:23 UNDERCOVER BOSS CANADA SERIES III Mr Lub
Drama 07/09/2023 15:18:17 Lovejoy (2) Day of Reckoning
C4 Network 07/09/2023 15:30:00 A PLACE IN THE SUN 2022 – El Campello  A
GOLD 07/09/2023 16:29:54 Last of the Summer Wine (4) Oh Howard  W
Eden 07/09/2023 23:45:19 The Architecture the Railways Built (1)
E4 Extra 08/09/2023 08:12:31 WIPEOUT USA YR 9 – In Queso Emergency
Drama 08/09/2023 08:26:49 Classic Doctors (2) Secrets and Lies
C4 Network 08/09/2023 10:05:00 CHATEAU DIY S6
More 4 08/09/2023 10:15:00 A NEW LIFE IN THE SUN SERIES 6
4seven 08/09/2023 10:15:00 COME DINE WITH ME DAYTIME 17
Drama 08/09/2023 10:51:55 Classic Casualty (1) Rates of Exchange
Eden 08/09/2023 20:13:38 Abandoned Engineering (7) Villa De Vecch
Eden 08/09/2023 01:29:34 Abandoned Engineering (6) Escobar’s Ruin
C4 Network 09/09/2023 07:25:00 To be Confirmed
W 09/09/2023 08:27:23 The Bill (54) The Bill
E4 09/09/2023 10:25:00 RAMSAY’S HOTEL HELL SERIES 2 Four Season
Alibi 09/09/2023 10:28:42 Hudson & Rex (1) The Hunt
FilmFour 09/09/2023 11:50:00 FERDINAND
Eden 09/09/2023 13:11:51 Chris Tarrant: Extreme Railways (3) Yugo
Drama 09/09/2023 14:20:02 Jonathan Creek (1) Danse Macabre
E4 Extra 09/09/2023 15:26:00 HOW I MET YOUR MOTHER YR 9 – UNPAUSE
E4 Extra 09/09/2023 16:26:00 HOW I MET YOUR MOTHER YR 9 – SUNRISE
Eden 09/09/2023 16:46:50 Secrets of the Railways (2) Dark Side of
FilmFour 09/09/2023 17:20:00 MOTHER’S DAY (2016)
E4 Extra 09/09/2023 17:26:00 HOW I MET YOUR MOTHER YR 9 -VESUVIUS
Eden 09/09/2023 17:45:20 Chris Tarrant: Extreme Railways (1) Timb
Drama 10/09/2023 08:17:07 The Bill (104) The Law
E4 Extra 10/09/2023 08:45:00 DON’T TELL THE BRIDE YR 3- Patrick and E
GOLD 10/09/2023 09:08:57 Only Fools and Horses (5) Slow Bus to Ch
Drama 10/09/2023 09:20:49 The Bill (105) Lured in to the Trap
More 4 10/09/2023 10:10:00 UGLY HOUSE TO LOVELY HOUSE WITH GEORGE C
More 4 10/09/2023 12:10:00 COME DINE WITH ME DAYTIME 14
Eden 10/09/2023 12:12:14 999 Rescue Squad (2) 999 Rescue Squad
Eden 10/09/2023 13:12:37 999 Rescue Squad (3) 999 Rescue Squad
Alibi 10/09/2023 15:08:17 Inspector George Gently (3) The Lost Chi
E4 Extra 10/09/2023 15:15:00 UNDERCOVER BOSS CANADA SERIES IV  Libert
E4 10/09/2023 15:25:00 JUNIOR BAKE OFF S8 CUT DOWN – Week 1
E4 Extra 10/09/2023 16:30:00 RAMSAY’S KITCHEN NIGHTMARES USA V – Mich
E4 10/09/2023 17:15:00 BUMBLEBEE
4seven 10/09/2023 17:15:00 A PLACE IN THE SUN 2021
Eden 10/09/2023 17:24:32 999 Rescue Squad (1) 999 Rescue Squad
Eden 10/09/2023 22:26:20 999 Rescue Squad (10) 999 Rescue Squad
Alibi 11/09/2023 08:23:33 Murdoch Mysteries (18) The Future is Unw
E4 Extra 11/09/2023 08:40:00 WIPEOUT USA YR 9 – Cirque du Wipeout
Eden 11/09/2023 11:25:59 The Architecture the Railways Built (8)
E4 Extra 11/09/2023 12:30:00 WIPEOUT USA YR 9 – All In A Day’s Twerk
Dave 11/09/2023 12:30:07 Storage Hunters UK (5) Leeds
E4 Extra 11/09/2023 13:42:00 DON’T TELL THE BRIDE YR 4- Ian and Reann
GOLD 11/09/2023 15:45:58 Last of the Summer Wine (7) Perfection:
Dave 11/09/2023 16:29:46 Australian Ninja Warrior (1) Australian
More 4 11/09/2023 18:10:00 THE SECRET LIFE OF THE ZOO IV
Eden 11/09/2023 21:27:37 The Architecture the Railways Built (5)
E4 12/09/2023 08:30:00 RAMSAY’S KITCHEN NIGHTMARES USA SERIES 2
E4 12/09/2023 08:45:00 RAMSAY’S KITCHEN NIGHTMARES USA SERIES 2
E4 Extra 12/09/2023 08:45:00 WIPEOUT USA YR 9 – Princess Camille Is H
Eden 12/09/2023 10:13:50 Expedition with Steve Backshall (2) Oman
More 4 12/09/2023 10:20:00 A NEW LIFE IN THE SUN SERIES 6
C4 Network 12/09/2023 10:45:00 CHATEAU DIY S6
Alibi 12/09/2023 12:23:20 The Doctor Blake Mysteries (7) A Good Dr
E4 Extra 12/09/2023 12:30:00 WIPEOUT USA YR 9 – Cheetahs Never Win
E4 Extra 12/09/2023 13:45:00 DON’T TELL THE BRIDE YR 4- Tom and Lotty
GOLD 12/09/2023 15:10:28 Hi-de-Hi! (3) Lift Up Your Minds
E4 12/09/2023 15:26:00 MODERN FAMILY YR 1 – Coal Digger
Eden 12/09/2023 00:41:50 Expedition with Steve Backshall (4) Suri
GOLD 12/09/2023 01:15:03 Not Going Out (1) Band
E4 Extra 13/09/2023 08:45:00 WIPEOUT USA YR 9 – Big Ball Bromance
Drama 13/09/2023 08:54:59 Classic Doctors (10) Family Law
W 13/09/2023 10:10:36 Tipping Point (3) Tipping Point
E4 Extra 13/09/2023 12:30:00 WIPEOUT USA YR 9 – Thou Shall Wipe Out
E4 Extra 13/09/2023 13:45:00 DON’T TELL THE BRIDE YR 4- Simon and Kal
Drama 13/09/2023 15:32:20 Lovejoy (6) The Last of the Uzkoks
C4 Network 13/09/2023 17:15:00 Wed 3 Nov 2021: Hedgerow Luxury Glamping
Eden 13/09/2023 01:09:54 Expedition with Steve Backshall (1) Kamc
Drama 14/09/2023 08:15:15 Classic Doctors (11) Do the Right Thing
E4 Extra 14/09/2023 08:45:00 WIPEOUT USA YR 9 – Battle of the Biggest
Drama 14/09/2023 08:54:37 Classic Doctors (13) A Friend in Need
Eden 14/09/2023 09:14:39 Expedition with Steve Backshall (3) Kyrg
Drama 14/09/2023 09:46:12 Classic Holby City (5) To Absent Friends
Eden 14/09/2023 12:11:18 Expedition with Steve Backshall (6) Expe
E4 Extra 14/09/2023 12:30:00 WIPEOUT USA YR 9 – The Wipeout Bunch
E4 Extra 14/09/2023 13:45:00 DON’T TELL THE BRIDE YR 4- James and Cha
E4 Extra 14/09/2023 14:15:00 UNDERCOVER BOSS CANADA SERIES IV Mandari
FilmFour 14/09/2023 14:50:00 SONS OF KATIE ELDER  THE
Drama 14/09/2023 16:38:46 All Creatures Great and Small (4) Calf L
4seven 14/09/2023 22:45:00 To be Confirmed
Eden 14/09/2023 01:24:59 Expedition with Steve Backshall (1) Suri
E4 15/09/2023 08:30:00 RAMSAY’S KITCHEN NIGHTMARES USA III
E4 15/09/2023 08:45:00 RAMSAY’S KITCHEN NIGHTMARES USA III
E4 Extra 15/09/2023 08:45:00 WIPEOUT USA YR 9 – Fit For A Prince
More 4 15/09/2023 10:35:00 A NEW LIFE IN THE SUN SERIES 6
Drama 15/09/2023 10:51:04 Classic Casualty (6) Profit and Loss
FilmFour 15/09/2023 12:10:00 SANDS OF IWO JIMA
E4 Extra 15/09/2023 12:30:00 WIPEOUT USA YR 9 – Time To Drop The Hamm
C4 Network 15/09/2023 13:20:00 Steph’S Packed Lunch
E4 Extra 16/09/2023 08:40:22 Success Perm
E4 Extra 16/09/2023 09:25:04 Persistent Romeo
Drama 16/09/2023 09:29:33 Howards’ Way (2) Howards’ Way
Alibi 16/09/2023 09:51:00 Murdoch Mysteries (12) Murdoch Night in
E4 Extra 16/09/2023 10:30:00 Wipeout USA
Drama 16/09/2023 10:41:02 When the Boat Comes In (6) God and Love
Eden 16/09/2023 11:45:10 Secrets of the Railways (3) Gold Rush
FilmFour 16/09/2023 12:12:00 tba 664
Drama 16/09/2023 14:13:13 Jonathan Creek (3) The Scented Room
Alibi 16/09/2023 19:07:18 Inspector George Gently (4) Gently in th
More 4 16/09/2023 20:27:30 BETTANY HUGHES’ TREASURES OF THE WORLD:
Eden 16/09/2023 20:31:07 Secrets of the Railways (6) Rainforest R
More 4 16/09/2023 22:30:00 24 HOURS IN A&E SERIES VIII
Eden 16/09/2023 01:12:06 Secrets of the Railways (5) The Liverpoo
Drama 17/09/2023 08:13:36 The Bill (3) Kidnap & Ransom
W 17/09/2023 09:13:31 Tipping Point (148) Tipping Point
FilmFour 17/09/2023 11:48:00 TOOTH FAIRY (2010)
E4 Extra 17/09/2023 12:15:00 UNDERCOVER BOSS CANADA SERIES IV Sunnybr
E4 Extra 17/09/2023 12:30:00 UNDERCOVER BOSS CANADA SERIES IV Sunnybr
FilmFour 17/09/2023 13:00:00 TOOTH FAIRY (2010)
Drama 17/09/2023 13:14:02 Operation Amsterdam
4seven 17/09/2023 15:15:00 TBA
4seven 17/09/2023 16:15:00 TBA
More 4 17/09/2023 16:21:27 FOUR IN A BED 9
4seven 17/09/2023 17:15:00 TBA

 

Download all past and future ads list

 

Help us reach another 18 million people with Viva!’s ‘Takeaway the Meat‘ TV ad

Based on the effusive praise Viva! received following our award-winning Takeaway the Meat advert (which reached a staggering 16 million people on TV alone), we are back with even bigger plans to get the UK talking!

We are launching a second crowdfunder to raise £40,000 to show the advert to (drum roll please) 18 million people on Channel 4 and its associated channels! Donations to the crowdfunder will be matched, so for every £1 donated, the advert will receive £2. 

The reception to the advert last year was overwhelmingly supportive and we were inundated with messages. ‘ABSOLUTELY BRILLIANT!!!! Well done and during a meat cookery show too! Pure genius’ was just one of hundreds of comments. Many comments were from meat-eaters who, when confronted with the realities of what’s on their plate, took the time to think more about what they were consuming. We garnered huge media coverage, including the advert being shared by the world’s biggest online newspaper, The Daily Mail and The Grocer. This reached far beyond UK media outlets and was covered on the most visited German online media platform Die Bild, Australian media, and more.

Naturally we were extremely pleased to have had some backlash as well. And we were honoured to rank as the second most complained about advert in 2022. Anyone guessing what adverts have provoked huge number of complaints might speculate along the lines of adult themes like sex, violence, discrimination… 

Wrong. In 2022, aside from an advert about women’s periods (how shocking), the second most complained about advert was Takeaway the Meat, which simply showed that meat eaters are doing just that, eating animals. 

Viva!’s advert amassed a staggering 402 complaints, though these were not upheld by the ASA, who ruled in Viva!’s favour. This clearly shows that if nothing else, we were confronting people’s longheld beliefs.  For these people we have planted an important seed. And let’s face it a formidable challenge is nothing new in terms of spreading a vegan message to the public at large!  

Speaking about the advert, founder and director, Juliet Gellatley, said: 

“The TV Ad was a huge success and now more than ever, it is important to ensure the advert reach is amplified to be seen by millions more.  

Most people in the UK despise cruelty to animals, yet simply don’t make the connection between animal cruelty and what is on their plate. If we can encourage people to think about what they consume, at a time when vegan alternatives are widely available, we can play a part – on a national scale – in helping to change mindsets and save animals.”

 

What is the advert?

Viva!’s TV advert follows the journey of an everyday meat-eating couple as they decide which takeaway meal to order. Snuggled up on their sofa, with their beloved dog, they choose pulled pork from the food delivery app ‘Just Meat’.

Hungry in anticipation of their meaty meal, the couple race to the door when the delivery driver rings the bell. Upon opening the door, the couple are shocked to find an adorable little piglet on their doorstep and the delivery driver brandishing a butcher’s knife announcing: “Just Meat, delivered fresh to your door.” Gob-smacked and confused, the couple don’t know what to do. Surely, they won’t kill the cute little piggy?

The advert encourages the public to make the connection between the animals they choose to keep as companions and the ones that are destined for their dinner table. Viewers are invited to consider the morality of eating meat, helping them to make the connection between animals and food. The solution? Try vegan of course!

Now, who is ready for round two? Help us get the second most complained about advert of 2022 in front of another 18 million people in 2023!

Premium rewards for supporters who donate the following:

£1000+ Visit to the beautiful Dean Farm Animal Sanctuary, Chepstow, along with Viva!’s founder & director and campaigns manager (subject to your availability for given dates).
£3000+ Visit to the stunning Dean Farm Animal Sanctuary, Chepstow, plus a meal with Viva! founder & director, Comms Manager and Campaigns Manager (subject to your availability for given dates).

 

Prize Draw!

22 August 2023

All donations of £25 and over to our TV advert crowdfunder will be entered into a prize draw to win the following hamper:

How long is the prize draw open?
As long as the crowdfunder is open to donations, you can still enter.

How will the winner be selected?
All eligible entries will be assigned a number. We will then use a tool to randomly select the winning number.

When will the winner be announced?
A winner will be selected on 15th September. We will announce when a winner has been selected via social media and email. To allow you the choice of anonymity, the winner will be contacted privately using the details you entered when donating.

All previous donations of £25 and over will also be entered into the prize draw. However, if you have donated £25 or more but don’t want to claim the hamper, no problem, we can select another winner. Good luck! 🎉

Conor

Crowdfunding Team, Viva!

We’ve launched!

24 July 2023

Here it is – our new crowdfunding campaign to get Takeaway the Meat, Viva!’s award-winning vegan TV ad back in front of 18 million people. We’re so excited to have this campaign up and running again. It’s going to be huge, and we’re so glad you can join us. Let’s veganise the UK!

If you have any questions, take a look at our FAQs or email us at info@viva.org.uk.

Conor

Crowdfunding Team, Viva!

Where exactly will my money go?

We will use all funds raised to broadcast the ad nationwide on Channel 4 and its associated platforms.

How is this fundraising regulated?

Fundraising is regulated by the Fundraising Regulator – an independent, non-statutory body that regulates fundraising across the charitable sector in England, Wales and Northern Ireland.

We also comply with the Commission’s guidance on charity fundraising which sets out 6 principles to help comply with legal duties.

You can find out more information here: Fundraising legally and responsibly – GOV.UK (www.gov.uk)

 

What happens if you don’t meet your target?

Any funds raised will go towards ensuring we can air our advert on Channel 4 and its associated networks. If we don’t meet our target of £40,000 it simply means that we will air the TV Ad to a reduced audience size.


What happens if you exceed your target?

The same applies – if we exceed our target, we will have more scope to reach higher audience numbers!

 

How long will the ad run for?

That depends on how much we raise. If we reach our target, the advert will be aired for four weeks across Channel 4 and associated networks.

 

Which channels will it air on?

Channel 4 and a selection of its associated networks which includes E4, More 4, 4Music Channels, HGTV, Eden, Dave, Really, W, All 4 on demand player. Full channel list to be confirmed.

 

How does the match-funding work?

An anonymous donor has kindly agreed to match fund the total we raise from this crowdfunder, up to a total of £40,000. Simply, if we raise £40,000, they will donate £40,000 bringing our total up to £80,000.

 

When will the ad air? What time will it be on?

The ad will air in August and September. We will update you with a detailed programme list closer to the time.

Amount Name Comment
£1 Anonymous
£10 Anonymous
£10 Al Dickinson Just try it! Be an all animal lover not a dog and cat lover!,
£50 Nick Hull Keep up the great work!,
£50 Kathy Archibald
£25 Simon Fearn Viva – always at the forefront,
£30 Colin McNally A great piece of proactive activism that we can all join in with. We get bombarded with animal agricultures brainwashing every single day, and Red Tractors lies, so its time to even the score a little.,
£30 Simon Pitts It was such a powerful message that generated so much publicity that I’m happy to support again. To have this beamed into people’s living rooms gives us the best chance to positively influence people towards giving up animal products for good. Thank you,
£10 David Fawcett I believe there is no need to rear animals and then slaughter them for food when nature has provided for all our needs,
£50 REBECCA BATER I hope this works,
£100 John Griffiths
£10 Anonymous
£25 Anonymous
£3 Anonymous
£3 Charlotte Curd
£10 Susan Walsh Great advert, good luck with the Crowdfund.,
£5 Anonymous
£10 Sean Carlin
£10 Jane Callan Think of all the deaths we can avoid if we work together.,
£10 Anonymous
£25 Anonymous
£10 Anonymous
£20 Anonymous
£50 Anonymous
£10 Anonymous
£5 Anonymous
£20 Anonymous
£15 Anonymous
£3 Stephen Welbourn
£10 Marie Dowd
£10 Anonymous
£10 Anonymous
£15 Anonymous
£50 Anonymous
£25 Anonymous
£50 Sarah Bailey It’s the way forward!,
£10 Anonymous
£10 Anonymous
£5 Anonymous
£5 Anonymous
£30 Mark Johnson For the animals !,
£5 Anonymous
£10 Anonymous
£25 Anonymous
£25 Anonymous
£25 Anonymous
£10 Anonymous
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£10 Myra Champeney People need to realise that the corpses they eat were once living beings and it’s purely their choice that causes horrendous suffering to these beautiful beings that we share our planet with love.,
£5 Lynda Small I have recently joined Viva, having been Vegan for several years, after being Vegetarian for about 15. The work and campaigns they promote are so important to educate the World of the devastating treatment of animals and their welfare, through intensive farming and the effect on our climate, nature and bio diversity, to follow a plant based diet is a simple step to take and it does so much good to our beautiful sentient animals.
£25 Clive Reeves Well done Viva! Your good work is not only saving animals lives, it is saving our planet too – thanks.,
£15 David Grimsell Every time someone buys a pack of chicken or bacon or pork from the supermarket they are causing misery – the misery of the rearing of the animals and the misery of their slaughter. Yet so few make the connection. we need to end the entirely unnecessary violence of meat-eating.
£5 Anonymous
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£25 Charles Rowe
£25 Charles Rowe
£20 Susan Garnett Please donate to this worthy cause. This advert really highlights double standards between meat eating and pets.,
£5 Anonymous
£10 Virginia Bell
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£20 Paul Gonnella Don’t be annoyed with the ones who are telling you the truth. Be annoyed with those who have misled you.,
£10 Anonymous
£5 Terence Boole
£25 Jade Benn
£10 Jade Bennett
£5 Anonymous
£50 Andrew Smith A great campaign by a fantastic charity!,
£20 Neil Lloyd Keep up the good work xx,
£5 Amanda Harvey
£5 Stephanie Elliott Good way to get the message out there.,
£25 Anonymous
£10 Glynis Hunter
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£25 Selena Colt The only possible future is vegan Please stop abusing animals and take care of our planet,
£25 Anonymous
£100 Nitin Mehta Worth every penny,
£20 Beverley Pears
£10 Anonymous
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£25 Paul Maxwell
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£10 Linda Savage This advert will make people think about meat & where it comes from? We should do more thinking!,
£25 Anonymous
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£10 Daisy Mattinhouse This is prob a way more effective use of our time than debating/ arguing with individuals on the internet,
£25 Michael Carter change is coming. Let’s end speciesism,
£25 Stuart Bavester
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£10 Amy Smith It makes such a difference!! Education is the way to go to let everyone know what happens to these lovely animals!,
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£3 Natalie Walsh
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£50 Heather Hill
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£10 Tamara Walters
£25 Maria Godebska
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£20 Ace Perks Thank you for all your good work,
£100 Marie Gould Good luck with the crowdfunding campaign! You’re doing excellent work x,
£10 Anonymous
£25 terence boldero Please donate to help Viva educate people on the cruelty behind their food choices,
£10 Anonymous
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£10 Michael Pattinson This needs to be seen by as many people as possible.,
£20 Anonymous
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£10 Claire Aartsen
£5 Jessica Diamond
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£40 veni kodali Why love dogs and cats and kill and eat pigs and other animals who fear death just like we humans do? Be consistence with your morals.,
£25 Angela Hammond
£50 Gail Cronin
£50 Jo Amit Thank you Viva!,
£10 Anonymous
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£10 Michael Wake If you‚Äôre unsure just watch the advert, look at the cute baby pig and then think about the reality of what needlessly and continuously happens to millions of those poor babies. And then donate! It will be a huge step if this advert gets out there to millions. Thanks Viva ‚ô•Ô∏èüå±
£5 Kate Dalziel Great advert. Even just a small donation will help to get it on our TV screens.,
£25 Anonymous
£10 Katie Holloway
£25 Anonymous
£5 Andrew Holloway
£50 Jo Amit Round two ! Am in. Well done Viva.,
£35 Anonymous
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£25 Jo Toynbee So important to educate and encourage people to stop seeing sentient creatures as commodities.,
£20 Anonymous
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£25 Melanie McNally
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£25 Zoe Kenney
£5 Anonymous
£25 Gary Reynolds Love to see this kind of advert in the mainstream media, we need more!,
£5 L Szpunar
£10 Stephen King
£5 Michael Jones
£3 Anonymous
£10 Gail Crawford We have to fight climate change and do it now, improving our health at the same time!,
£10 Nicola Paling VIVA are Amazing. I am a member and donate monthly. This is an additional donation. Let‚Äôs get this advert out there to help people make the connection.,
£15 Anonymous
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£5 James Reekie Great advert and a very worthy cause. Let’s help win others to veganism.,
£10 Vivien Vincent There’s a definitive connection between climate change and the meat/dairy industry. All animals are sentient beings who deserve so much better from humans. Let them enjoy life.,
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£5 Lisa Kemp
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£25 Brian Clarke There is unspeakable cruelty in the meat industry. A vegetarian or better, a vegan diet, is much more healthy for you. It is also much better for the environment.,
£10 Anonymous
£75 Debra Alexander I’m literally putting my money where my mouth is. Thank you, Viva. This ad is brilliant and it forces people to confront what’s uncomfortable to them.,
£25 Philippa Ward It’s a no brainier – You only have to look at the state the world is in,
£10 Anonymous
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£50 D BINCH
£25 Jane Alexander Great work as always Viva! See you at VCO,
£25 Anonymous
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£25 Paul Hinam Fantastic TV ad, well done and congratulations. The world needs more compassion and healthier outcomes xx,
£5 Anonymous
£10 Lucy palliser For the animals.,
£10 Rachael Cann
£25 Anonymous
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£25 Win Hawkins
£25 Sue Francis Phenomenal work Viva!,
£50 Richard Taylor
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£20 Chris Marquis Really good cause to donate to,
£10 Ga Barber
£5 Laurenn Broderick Great idea , people don’t realise the reality of farmed animals,
£25 Luke Penman I hope this helps! It’s a great AD, more people need to wake up and realise their dietary choices are cruel and inhumane.,
£10 Kathleen Oyediran This is so important. We profess to be a nation of animal lovers, yet so many people are still happy to eat them. I don’t see the logic in that. There are so many non-animal options available now and they’re not expensive if you compare them with the cost of meat. I only wish I’d known about the cruelty in this evil trade years ago. But it’s never too late.
£25 Anonymous
£10 Olivia Collins An amazing opportunity to support a thought provoking advert, working towards a better planet for our animals and us!,
£23 VANESSA MACLEAN
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£5 Tania Evans
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£5 paul hughes
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£10 julietta marquez
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£5 Owen Chambers Get this to CHANNEL 4, animal defenders!!,
£25 Jessica Crabtree Thank you for everything you’re doing!!,
£25 Anonymous
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£20 Charlege McQuoid-Guess Education is key. People should be clear about exactly what is is their eating and therefore killing.,
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£10 Kate Wcqnlan
£10 Anonymous
£20 Murdoch Wilson Please donate this is such an important issue,
£5 Anonymous
£25 Luong Tran Keep up the great work!!! This donation is in association and because of the hero Brian Lum.,
£5 Anonymous
£10 Alex Redmond
£10 Lorraine Stokes This advert is amazing and should hopefully make many people connect with the sentient animal that has to die to become a product on their plates. Thank you Viva!,
£5 Anonymous
£50 Simone Sweeney Let’s get the message out there!!!,
£10 Bob Walker
£5 Tanith Carey
£10 Anonymous
£10 Rachel Joseph
£25 Anonymous
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£5 Sarah Gray
£25 Anonymous
£5 Helen Blackburn Vegan for the planet and the animals.,
£5 Anonymous
£10 Keir Bailey
£10 Anonymous
£10 Alessandro Nobili
£5 Anonymous
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£20 Martin Marsh Let’s get this on TV again! Please donate whatever you can, people need to wake up to animal cruelty!,
£25 Anonymous
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£10 Mary Mo Up the vegans,
£5 Anonymous
£10 Danielle Garland That advert needs to go back up and stay up,
£25 Sean Byrne Great cause the world is wakening up to the fact that animals too have a right to be here there is enough for us all to eat without eating our furry friends,
£15 Anonymous
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£10 Pamela Waite Really want this advert to be shown to millions! Let’s make it happen!,
£20 Anonymous
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£10 Nicola Burrow
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£10 Michelle Arnold
£10 Anonymous
£25 Menno van Driel Donateurschap, because it’s a powerful ad!!,
£10 Anonymous
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£50 Michael Fuchs
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£10 Alberto Garcia serrano
£25 Anonymous
£50 Julian Smith A brilliant, thought-provoking and powerful advert. If you want to spend money having an impact, this is how to do it. Well done, @Viva,
£25 Anonymous
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£30 Vincent FitzGerald
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£10 Shreelove Patel World needs to go vegan, can solve loads of problems.,
£15 Olivia Grant
£10 Deborah Parfitt
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£25 Julie Whelan
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£10 Beth Munro So worthwhile! Telling the truth should be normal, but some don’t want to hear. Any amount helps.,
£50 Anonymous
£10 Sandra Domizio Thank you Viva!,
£25 Jackie Woodcock Vegan in Canada wishes this ad could be shown here!,
£5 Barbara Smith Great work x,
£10 Kathleen McCaffrey
£100 Jean Bettanny Fantastic ad!,
£25 Jackie Dixon
£10 Anonymous
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£25 Vincent Cooper Save the innocent animals,
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£25 Maggie Rhodes This is a brilliant way to enlighten the public. My donation is going towards something amazing.,
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£10 hugh bedford Being a vegan is a no brainer … better for the environment and better for your health and mental health not be part of the obscene meat dairy chicken factory process…,
£5 Anonymous
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£10 Vanda Thurston
£10 Yvonne Senior To all animal lovers if you love your dogs and cats please think of the other animals too,
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£100 Joshua Weilerstein
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£10 Michelle Adams Please donate to this brilliant ad campaign.,
£5 Grant Peaker
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£50 Rickard Wallström
£25 Adrian Appley Slog on folks.,
£25 Frank Horn Looking forward to seeing this broadcast. Thanks Viva!,
£5 Laura Hunt
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£50 P Watson Definitely a much needed exposure to something humans are taught not to think about. This violent, commercially driven habit is for profit only. It’s time to show others how to give a hoot.,
£20 Rachel Neale It’s really inspiring what you’re doing to help.,
£25 Anonymous
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£40 Anna Ferguson Montague Donated by Vegan Bake Sale Bath in loving memory of my adored parents Judy and George Ferguson who brought me up to respect all living beings.,
£80 Anonymous
£5 Joelle Hawes
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£5 Donna Lewis
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£25 Karin Ridgers Amazing! LOVE you Viva!
£25 Anonymous
£25 Venetia McDade
£25 Scott Gobeille Sending love and hope for a compassionate future,
£10 Kenneth Huggins Why quit meat ? ‘Cos it’s the single best thing to do to help tackle climate change, habitat loss and water pollution all in one go!
£20 Anonymous
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£5 Amanda Langley All animals are equal.
£10 Brad Davies
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£5 Margaret Salvona
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£56 Jayshree Bakrania We all need to adopt a cruelty free lifestyle to preserve our beautiful planet for future generations. Compassion for all animals is synonymous with compassion for all humans.
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£25 Jill Copeland
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£100 Lilian Dell Go Team Viva!,
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£10 Rhianna Lynch
£25 Clare Walker
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£5 Eric Driggers discord.gg/vegan,
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£5 Stephanie Earl I wish I could give more to such a worthwhile cause. Good luck with the ad,
£25 Anonymous
£5 Daniel Leyva
£5 Stefania Ion
£5 Holly Salter
£6 Nancy Levitt Tovar Spend 1 minute to donate the price of a cup of coffee.
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£50 Andrew Smith What a great cause and a great message!
£100.00 Anonymous
£50 Richard Ross A great idea!
£30 Chris Sparvell
£300  Anonymous
£6 Cheryl Parara Incredible idea. Need more like this on TV
£10 Anonymous
£20 Julie Davis Thank you Viva for helping to save the animals and planet this advertisement will hopefully make the masses feel uncomfortable and think about a new way of eating for the future
£25 Robert Watts We have stop torturing and murdering animals
£10 Anonymous
£25 Rajesh Malde Let us hope it helps save few more victims.
£25 Sarah Bailey People need to see this & think about what they’re eating!
£50 Anonymous
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£10 Adam Tomlinson Let’s get this Ad out there for the animals!
£25 Lynne Bullock
£25 David Smailes Please give ’til it hurts, the animals sure do…….
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£5 Fiona Grant
£10 Liz Pounsett Very proud to be a voice for the voiceless,
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£25 Fioa Birnie Thank you for raising awareness about cruelty to animals,
£25 Vanessa Bailey-Brunec
£15 Sheila Wood
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£10 Laurence Bradley
£45 Peter Bagshaw
£25 Liz Smith Animals have no voice. Those who care have to be their voice. It’s shocking that such cruelty and abuse of animals still continues in such a supposedly enlightened age. It has to stop,
£25 Georgina Brookes
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£5 Lauren Read This is a very important message we need everybody to see and consider. Donate and help the world to see the hypocrisy they live by everyday,,
£50 Katrina Dombkowski Information and education is key to helping people face the truth behind their choices and hopefully start to change them. This is why I am supporting this advertising campaign,
£25 SUSAN BUCKLEY
£25 Georgina Eldridge
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£25 carl osborne Keep up the good work.,
£25 Anonymous
£3 Stephen Welbourn
£25 Jacquie Neilson Behind you sll the way. Thank you,
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£25 Pauline Moylan
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£25 Liz Nicolay Please give what you can. To help the animals who don’t deserve any of the horrors inflicted on them in life and death :(,
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£15 Jacqueline Charters This ad makes such a difference, opening the eyes of people who do not want to see what goes on,
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£10 Linda Badham
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£101 Sukhdev singh Viva la vie!,
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£25 Dee Taylor Essential viewing for the public!,
£5 Anonymous
£25 Margaret Mann We need to get the message on TV media please help to get the message out!,
£5 Anonymous
£10 Michael Goldman What you do is inspirational and thank you .,
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£25 Jean Morris Anything we can do to make people see the wrong in animal agriculture is taking us toward our goal of a cruelty free world.,
£25 Jane Coomby
£25 Selena Gaunt
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£5 Chris James Even a small amount counts
£15 Chris Welch So important, well done. Chris.
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£5 Samantha Lowe
£50 Grahame Jenkins …the more the merrier 🙂
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£10 Cheryl Lawrance
£50 Jacob Sanders
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£10 Linda Savage
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£25 Norman Veitch This is a great opportunity for vegans to raise awareness in those meat eaters in denial.
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£3 Emma Beardsworth
£25 Lynda Free I back this all the way, I saw the advert and it was amazing.
£5 Ruth Cahill Smashing advert! Love it.
£10 Tim Hubbard
£10 Ann Shirley Meat is not necessary for a healthy diet.We should not be killing animals to feed ourselves.
£100 Anonymous
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£50 Anthony Hill lets show the world the going vegan is the future…
£50 Andrew Bowden Morally corrupt and environmentally dangerous.
£10 Jeanette Hayden
£300 Clare Allen
£10 Patricia Diotto
£10 Niall Duffy Great work from a creative and committed organisation!
£100 Andrew Smith The animals (and the planet) so need this!

All donations of £25 and over to our TV advert crowdfunder will be entered into a prize draw to win the following hamper:

How long is the prize draw open?
As long as the crowdfunder is open to donations, you can still enter.

How will the winner be selected?
All eligible entries will be assigned a number. We will then use a tool to randomly select the winning number.

When will the winner be announced?
A winner will be selected on 15th September. We will announce when a winner has been selected via social media and email. To allow you the choice of anonymity, the winner will be contacted privately using the details you entered when donating.

If you have donated £25 or more but don’t want to claim the hamper, no problem, we can select another winner. Good luck! 🎉

 

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Will you help Viva! further by sharing this crowdfunder to social media to help us reach our goal? The more people that see it, the more we will raise! Thank you!

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