British families eating less meat
The story is based on a report, published by the Department for Environment, Food and Rural Affairs (Defra), which reveals that the purchase of meat has been falling since the turn of the century and dropped by 4.2 per cent in the last year.
This falls in line with Viva! Health’s new report Meat the Truth (see graph below) which shows a steady decline in the quantity of meat purchased for UK households. Since 1974, total meat consumption in the UK has dropped by more than 10 per cent (119g per person per week).
About the author
Dr. Justine Butler
Justine joined Viva! in 2005 after graduating from Bristol University with a PhD in molecular biology. After working as a campaigner, then researcher and writer, she is now Viva!’s head of research and her work focuses on animals, the environment and health. Justine’s scientific training helps her research and write both in-depth scientific reports, such as White Lies and the Meat Report, as well as easy-to-read factsheets and myth-busting articles for consumer magazines and updates on the latest research. Justine also recently wrote the Vegan for the Planet guide for Viva!’s Vegan Now campaign.
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