The Dairy Industry Exposed in 40 Seconds

In June 2019 Animal Recovery Mission (ARM) released details of a shocking investigation into Fair Oaks Farm, USA – a supplier of Fairlife Milk owned by Coca-Cola.

At Viva!, we’re appalled by the dairy industry’s brutality, and we took a stand in support of ARM the week after the footage was released. We opened the public’s eyes to the reality of the dairy industry right by the London Eye, which is sponsored by Coca-Cola, one of many global companies which allows such cruelty to take place for profit.

We spotlight the inherently cruel nature of all dairy farming – whether free-range, ‘organic’ or zero-grazed.

To find out more visit our Scary Dairy campaign page.