Viva! explains what carbon dioxide has to do with the meat industry and how it could “cancel Christmas”
Simeon Van der Molen founded Moving Mountains so that he could eat a realistic burger when he went plant-based.
Once a goat farmer, Wally Fry had an epiphany, created Fry Family Food and became vegan.
Andy Shovel sold his burger business when he realised the problems with meat. He then co-founded THIS.
Pat Brown is the CEO and founder of Impossible Foods with an impressive scientific career.
Ethan Brown is the founder of Beyond Meat and has been vegan since the early 2000s.
Bruce Friedrich is the co-founder of The Good Food Institute and has been vegan since 1987.
Biz Stone, co-founder of Twitter, has been vegan since visiting Farm Sanctuary and learning about factory farming.
Pete Paxton is an author and undercover investigator who has infiltrated and exposed many forms of animal exploitation.
