Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
This made the headlines in The Telegraph recently, which means that the Government has committed to phase out the breeding of fast-growing chickens for meat, otherwise known as broilers.
Take action against a proposed 192,000 chicken farm.
In another desperate attempt to mislead the public into buying their products, Red Tractor is hitting prime-time television with a new advert.
Search for ‘images of prawns’ on any search engine. Almost everything that comes up will present prawns in the context as something to be eaten. You’ll find them skewered, boiled or fried. It’s hard to find even a single image of a prawn who is alive. It clearly represents the predominant way in which we view prawns and shrimp; not as living creatures, but as food for humans.
Since 2013, the Scottish salmon farming industry has accrued ‘hidden’ costs amounting to £3.3 billion and is ‘wreaking ruin on marine ecosystems’.
We all know the type: the misanthropic angry vegan yelling at hapless couples trying to enjoy a romantic rendezvous in Maccy D’s…
Since 1961 when the first wild orca, Wanda, was caught in the wild for Marineland of the Pacific’s ‘marine mammal collection’, we’ve been entranced by the magnificent killer whale – believing them to be ferocious, mindless killers.
Packed together in dank, dark and dirty sheds, the lives of our Christmas turkeys are nothing but miserably short and painful.
Help Viva! to End Factory Farming Before It Ends Us with our huge week of action from 7 to 12 December.
