Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
Neither the Government nor media is advising us how to avoid the worst health effects of this pandemic nor are they telling us how to avoid future pandemics. Well, Viva! is!
Forget 5G masts, Bill Gates and vaccination conspiracies. The real conspiracy is how factory farming is still allowed to endanger all of us whilst receiving continued support from governments worldwide.
Halloween is coming round the corner, and for many people it’s a fun time dressing up in scary costumes, sharing spooky stories or watching horror movies.
Watch the premiere. End Factory Farming – an EXCLUSIVE premiere of Viva!’s new short film, including an introduction and Q&A with Viva!’s founder and director Juliet Gellatley.
The creation of Vegan Green Bee, a company with a fully vegan, eco-friendly product range, came about when Paulo Scomparini looked into helping more people minimise their impact on the planet.
The Government has made a U-Turn and decided to continue culling badgers instead of vaccinating them in an attempt to reduce bovine TB. This ineffective, costly and cruel U-Turn will result in over 70,000 killed badgers.
Juliet Gellatley, our Founder and Director, has won a prestigious award commemorating Viva!’s achievements over the past 25 years and celebrating Juliet’s incredible work for animal rights.
Belle Vue, the UK’s largest and oldest greyhound racing stadium, has closed its doors for good.
Animal advocate, comedian and actor Ricky Gervais has joined dozens of other celebrities and experts by adding his voice to our campaign to end factory farming.
