Our campaigns
We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.
Be part of the dining revolution with Viva!’s restaurant campaign 50by25
Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.
Dairy – Corporate Cruelty
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
Viva!’s demand to include plant-based diets in COP28 climate commitments
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
HOGWOOD: a modern horror story
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Investigation: Field Farm Duck Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.
Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.
Animals
Health
Planet
Lifestyle
Viva!’s Animal Ambassadors
- Climate Crisis
- Eating the Earth
- Meat and dairy
- Planet
- Wildlife
Eating meat, dairy, fish and eggs is the leading cause of wildlife and biodiversity loss. Viva!’s animal ambassador series tells the stories of some of the wild animals who are directly threatened by the global demand for animal products.
Eating the Earth: Week of Action
This upcoming September 12th-18th is the Viva! Swaps to Save Wildlife Week of Action. Join local groups across the country in hosting vegan outreach events in your area to help protect wildlife and the planet.
The Viva! La Burger Tour is Back
- Climate Crisis
- COP26
This time we will be hitting six cities across east England and will be urging the British public to choose vegan to save our planet, wildlife and the future of humanity.
Why Carbon Footprints Must be Included on Menus
Viva!’s call to put carbon footprints on menus to help save the planet.
Vegan Pop-up Restaurant Campaign Launch
Experience a meal that doesn’t cost the earth at Viva!’s Vegan Pop-up Restaurant launching our new environment campaign: Eating the Earth!
Investigation: Field Farm Duck Eggs
- Animals
- Ducks
- Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.
Get involved with our ‘Lice-nsed to Kill’ campaign
- aquaculture
- Fish
- Salmon
- Sea lice
- Street action
- Trout
- Vegan food
Join Viva! as we tour the UK, warning fish-eaters that they may be getting more than they bargained for when buying fish… a side of lice!
Lice-nsed to kill
- aquaculture
- Fish
- Fish Farm
- Overfishing
- Salmon
- Sea lice
- Trout
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
Bird flu – Birthplace of the next pandemic?
- Animals
- Bird flu
- factory
- Pandemics
There WILL be another pandemic, say scientists. Where, when and how is yet to be seen but bird flu is a serious candidate. Go vegan – for you, the planet and the animals.
Investigation: Turkey Farming
- Animals
- Christmas
- Turkeys
- Xmas
Twenty years of turkey farm investigations and our damning new footage reveals little has changed.
