Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

50by25 information graphic

Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

Corporate Cruelty Event Viva!

Dairy – Corporate Cruelty

Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.

Viva!’s demand to include plant-based diets in COP28 climate commitments

Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.

HOGWOOD: a modern horror story

Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.

Eating the Earth logo

Eating the Earth

The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.     

Duck egg farming exposed

Investigation: Field Farm Duck Eggs

Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.

Sea lice attached to steelhead trout

Lice-nsed to kill

More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?

Big 3

The Big 3

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

this is fine

This is Fine

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Vegan now Viva!

Vegan Now

Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.

Campaigns by category

Animals

Health

Planet

Lifestyle

 

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COP26 ACTIVISM – HELP US SAVE THE PLANET

02/11/2021  |   Tags: 
  • Climate Crisis
  • COP26

For COP26, Viva! is organising a variety of actions to show the people of Britain how important it is to act now and go vegan in order to curb climate breakdown! Find out how you can help us safe animals and the planet!

The Big 3

09/09/2021  |   Tags: 
  • Broilers
  • Dairy
  • Street action
  • Vegan food

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

Investigation: Broilers

31/07/2021  |   Tags: 
  • Animals
  • Broilers
  • Chicken

An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.

This is Fine

24/07/2021  |   Tags: 

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Vegan Now

16/07/2021  |   Tags: 
  • Vegan now

Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.

Oracle

16/06/2021  |   Tags: 

Meet Oracle 🔮 An algorithm embedded in the planet’s source code that initiates when humanity is on the verge of extinction 🌎 Watch our exciting new short film now!

Some people actually eat them

30/04/2021  |   Tags: 

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Take action against proposed 192,000 chicken farm

08/04/2021  |   Tags: 

The egg-laying hen is possibly the most abused animal on earth. Born in a hatchery without ever knowing her mother, she is forced to live most of her life indoors in a crowded shed laying 20 to 50 times the number of eggs she would naturally.

Investigation: Rainbow Trout

30/01/2021  |   Tags: 
  • Animals
  • Fish

Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.

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