Our campaigns
We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.
Be part of the dining revolution with Viva!’s restaurant campaign 50by25
Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.
Dairy – Corporate Cruelty
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
Viva!’s demand to include plant-based diets in COP28 climate commitments
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
HOGWOOD: a modern horror story
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Investigation: Field Farm Duck Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.
Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.
Animals
Health
Planet
Lifestyle
Foie Gras
Foie gras (french for “fat liver”) is a specialty food made from the engorged liver of a duck or goose. It is a cruel practice and has no place in a civilised society.
Scary Dairy
- Cows - Meat
- Dairy
Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!
Britain’s Hardest Working Mother
- Cows - Meat
- Dairy
We’re asking you to help us educate people and spread awareness about the plight of dairy cows, the hardest working mothers, in the days leading up to Mother’s day.
Investigation: Gravel Farm
- Gravel farm
- Turkeys
Victory: Red Tractor drops abhorrent turkey farm following Viva! investigation
No Porkies: The Pig Industry
- No porkies
- Pigs
Do you love pigs enough not to eat them? After a successful year of running No Porkies street actions nationwide, we are looking for volunteers to run their own events in their local areas.
World Vegan Day
Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.
Viva!shake
- Dairy
- Dairy cows
Viva! took an all-vegan milkshake bar across the country, giving out free vegan milkshakes at university fresher fairs!
Vegan Now – Why We Need to Act
- Planet
- Vegan now
Explore the issues surrounding the climate emergency and why going Vegan Now is the single biggest thing you can do to cut down your environmental impact.
Hogwood Press
- Hogwood
- Pigs
Hogwood Farm is a horror farm in Warwickshire housing 16,000 pigs. It is one of the largest pig farms Viva! has ever seen. Conditions there for pigs are so appalling we have launched a campaign urging supporters to TAKE ACTION and help us close the farm down. This campaign has attracted a huge amount of media attention.
Hogwood Horror Farm
- Hogwood
- Pigs
Since 2017, Viva! Campaigns have recorded a catalogue of cruelty at Hogwood Farm in Warwickshire, including extreme overcrowding; routine mutilation; cruel farrowing crates; sick and dying pigs abandoned in gangways; the dead left to rot amongst the living; painful lacerations from brutal assaults and live cannibalism.
