Our campaigns
We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.
Be part of the dining revolution with Viva!’s restaurant campaign 50by25
Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.
Dairy – Corporate Cruelty
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
Viva!’s demand to include plant-based diets in COP28 climate commitments
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
HOGWOOD: a modern horror story
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Investigation: Field Farm Duck Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.
Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.
Animals
Health
Planet
Lifestyle
Investigation: Hogwood 2019
- Hogwood
- Pigs
Against all odds, Viva! Campaigns returned to Hogwood pig farm in 2019 to expose shocking conditions at Tesco-approved hell hole for the third year running.
Hogwood Factsheet
- Hogwood
- Pigs
Since 2017, Viva! Campaigns have recorded a catalogue of cruelty at Hogwood Farm in Warwickshire, including extreme overcrowding; routine mutilation; cruel farrowing crates; sick and dying pigs abandoned in gangways; the dead left to rot amongst the living; painful lacerations from brutal assaults and live cannibalism.
Hogwood Videos
- Hogwood
- Pigs
Together we can create a social media storm and expose Hogwood Horror Farm by sharing our investigation videos! Don’t forget to tag #HogwoodPigs and #Tesco in your posts. Every little helps in stopping Hogwood Horror Farm.
Slaughter Campaigns
- Farming
- Slaughter
- Vegan
There’s no such thing as ‘humane’ slaughter! Whether factory farmed, zero-grazed, ‘free range’ or organic, when cows, pigs, chickens and other animals reach the slaughterhouse their fate is the same.
Viva!ccino
- Cows - Meat
- Dairy
- Dairy-free
Viva! took an all-vegan coffee bike to British shopping centres to hand out free vegan cappuccinos to the public!
UK Dairy Day
- Cows - Meat
- Dairy
UK Dairy Day is an event where the dairy industry exhibit what they consider the best…
Kangaroo Campaign History
- Kangaroo
- Pam ferris
Viva! has been campaigning against the sale of kangaroo meat since the early 90s, and has achieved numerous successes in the removal of kangaroo products from British supermarkets.
The Dairy Industry’s TRASH
On 1 October our new campaign, TRASH, launched to raise awareness of the forgotten victims of the dairy industry – male calves!
Viva!licious
- Cows - Meat
- Dairy
- Dairy-free
- Ice cream
In July and August 2018 Viva! brought the UK’s first ever vegan ice cream van tour to seven British towns!
Save the Kangaroo Campaign
- Kangaroo
- Meat
Viva! has been campaigning against the sale of kangaroo meat since the early 90s, and has achieved numerous successes in the removal of kangaroo products from British supermarkets.
