Our campaigns
We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.
Be part of the dining revolution with Viva!’s restaurant campaign 50by25
Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.
Dairy – Corporate Cruelty
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
Viva!’s demand to include plant-based diets in COP28 climate commitments
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
HOGWOOD: a modern horror story
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Investigation: Field Farm Duck Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.
Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.
Animals
Health
Planet
Lifestyle
Investigation: Hogwood 2018
- Hogwood
- Pigs
Hogwood Farm is a horrific place in Warwickshire, which houses 16,000 pigs and is one of the largest pig farms Viva! has ever seen. The conditions for pigs there are so appalling that Viva! launched a campaign in 2017 urging supporters to TAKE ACTION.
Punished for Being a Mother
A personal story by Juliet Gellatley, founder & director of Viva! who goes undercover and discovers that there is suffering in every glass of milk.
Face Off: Dairy
- Animals
- Cows - Dairy
You won’t believe what is going on in our country’s factory farms! Will you take this challenge too? Can you face off against the British dairy industry?
Lidl Kangaroo Meat Campaign
- Kangaroo
- Lidl
- Meat
Viva! scores another victory in our long-standing kangaroo campaign as budget supermarket chain Lidl finally caves to public pressure and ends trade in kangaroo meat.
Chewy Campaign
- Chewy
- Kangaroo
Join us in supporting Total Liberation International’s call for Chewy, a major US companion animal supplies chain, to ditch kangaroo meat!
Investigation: Hogwood 2017
- Hogwood
- Pigs
Hogwood Farm is a horrific place in Warwickshire, which houses around 16,000 pigs and is one of the largest pig farms Viva! has ever seen. The conditions for pigs there are so appalling that Viva! launched a campaign in 2017 urging supporters to TAKE ACTION and help us close down the farm.
Investigation: Lambrook Pig Farm
- Lambrook farm
- Pigs
In February 2017, footage obtained by Viva! Campaigns exposed an intensive factory farm, Lambrook Pig Unit, revealing truly dismal conditions. However, following the investigation and over one year later the farm has now closed.
Pig Rescue!
- Hope
- Pig rescue
- Pigs
In 2017, Viva! and Dean Farm Animal Sanctuary saved this family from slaughter and took them to their forever home in the beautiful Welsh countryside. See how they’re making themselves at home…
Investigation: Springate Farm
- Turkeys
Viva! has recently been handed footage shot inside tents housing turkeys that shows some of the worst conditions we have ever seen.
Cracked campaign
- Animals
- Chickens - Meat
Our Cracked campaign pulls together the findings of a year-long investigation into the life of Britain’s laying hens to show you what life is really like for hens in since the ban on battery cages.
